If we change the way we look at things, the things we look at change.
If we diversify the way we look at things, the things we look at diversify.
We aim to foster and implement concrete creative initiatives to empower Indonesian communities worldwide. We aim to promote Indonesian culture and arts, as well as culture and arts produced by the Indonesian diaspora (and/or ‘Indonesianists’) in all its forms in all domains of the public sphere, with a focus on modern popular culture. We will relocate the focus from the perceived ‘traditional’ culture and arts to more dynamic forms in our fast changing world to spur Indonesia into the 21st century as a modern, multi-dimensional democracy. We aim to highlight creative individuals and organizations to reflect the full and diverse spectrum of the Indonesian Diaspora across the globe. We will strengthen and give continuous support to the traditional arts and cultures which we cherish as our historic inheritance and essential basis
Culture is not static
We believe ‘culture’ and ‘arts’ are not static. We want to highlight dynamic perceptions of Indonesian culture and arts as well as stimulate thought on what Indonesian culture and arts is, by giving space to those working on the cultural and artistic frontiers. Especially diaspora communities deal with complex matters as multi-identity, language, citizenship and sometimes ambigious feelings of ‘belonging’. These complex matters, are uttered in their perspective on and production of culture and arts. With other words, we respect the traditional and ‘perceived’ authentic, but focus on the changing modern dynamic Indonesian culture and arts. This is in no ways a ‘westernization’ as we believe modernity is not the monopoly of the ‘West’.
Inside-out, beyond colonial thought
For too long, Indonesia, and the ‘East’ in general have been stereotyped in roles of the ‘authentic’ synonymous to ‘the exotic’ and ‘traditional’, monopolizing ‘modernity’ to the West. The concept of ‘East’ and/or ‘Indonesia’ in the public spheres (such as media, youth subcultures, PR) of host countries where its diaspora resides is many times watered-down and translated to fit this idea the West has about Indonesia (i.e. beautiful rice fields, poor people, ancient traditions, etc.).
The power of ‘popular’ culture
Culture and especially pop-culture can represent (soft) power. It can increase positive visibility of Indonesia on the world stage and has the force to expand connections, multiply opportunities and promote shared prosperity. South Korean export of pop-culture for instance is a great example, the K-wave has entered the lives of many outside Korea, through soaps, music and film. The Indonesian cultural presence in the minds of the Dutch is already widespread, but can be increased and shaped by intentional action, especially by Diasporans working at the forefront of cultural production in a global context. Through media, popular culture en modern representation of Indonesian culture and arts, we can reach larger audiences and positively change one-dimensional perceptions of and increase their knowledge about Indonesian culture and Indonesia in general.
- Co-host, co-curate, sponsor and promote modern dynamic forms of Indonesian (diasporic) culture, music and arts with a focus on popular, media and urban culture.
(‘Be there’. Is a phrase we celebrate en embrace. Indonesian (and Indo-European/Eurasian) culture is a mainstay in Dutch society. It is visible in many facets of the public spheres. Although this is the case, we think there are many existing initiatives, platforms, young artists and cultural agents in our host country, who give tremendous new spin-off in favor of Indonesia and Indonesian culture. These individuals and organizations are often looking for new collaborations, funding and marketing/PR means, to promote their ‘cultural products’. We think by highlighting, supporting and facilitating already established organizations we can influence our visibility effectively in domains where there is still a lot to grow.)
* Assess and identify potential community Diaspora / Indonesia who are individuals, groups, institutions or organizations related to the field of art and culture.
* Support and assist community based cultural arts activities / Indonesian in the Netherlands, by extending publication via Diaspora website.
* Expanding the network of artists, academics and practitioners, as well as art institutions in the Netherlands, to design art and culture collaboration projects engaging artists from Indonesia.
* Expanding cooperation with companies, institutions and foundations in both countries to support the development of art and culture. Support could be in the form of cooperation, patronage sponsorship, donations, subsidies, discounts or incentives for example.
For instance work together with strategic partners in terms of visibility and community outreach such as CinemAsia film Festival, Pindakaas, EAST WEST, IndoMania, etc.
- Create, curate and implement (iconic) initiatives
* Designing a program of activities in accordance with the potential and needs of the Diaspora network .
* Designing annual cultural arts programs, to be held in the Netherlands, by inviting Indonesian (diaspora) artists, from various fields and spanning across generations, to participate, as well as the staging of such events, exhibitions, discussions and workshops. These arts programs would also serve as a form of project collaboration.
Note: invited artists are those who continue to cultivate Indonesian ‘ethnic’ elements, combined with contemporary creative ideas to generate ‘uniqueness’. Making new visible output for instance: Fashion (Batik Day promotions), pop-up store. Special batik designs in collaboration with new up and coming fashion designers both Dutch and Indonesian origin.
- Working in close cooperation with activities or events of other IDN task forces
For instance with Culinary in creating a fund-raising event (fine dinner with theater, dance & music) or offering creative-educational workshops at schools in which pupils/students can learn more about modern Indonesia than by books.
- Support and maintain strategic outputs of the perceived ‘traditional’ culture and arts
Be the active and visible promoter of Embassy and ‘official’ cultural arts performances, exhibitions, expositions (for instance via an PMI edition).
MARKETING / PR
We live in a mediated world. One image says more than a thousand words. The success of the implementation of our ideas is heavily influenced by the way we promote, brand and present them. To be a force and visible player in the public domain we must not underestimate the power of high quality branding, art direction and marketing and promotions.
We want to work in a constant collaborative practice with the best partners available, to create the spin-off we aim for.
We aim to create quality productions, where storytelling, angle and tone of voice create sustainable impact on the long term.
- Ferdinand Loos – Joseph
- Lany Prararahardja
- Tompel Witono
- Edith Bons